The Majestic Theatre is the only cinema in the Gunnison Valley. Let’s save it.
The re-imagined Majestic Theatre serves to entertain, educate, and inspire the Gunnison Valley through new movies, local films, community events and collaborations.
We harness the power of movies to provide an escape or a learning experience for all members of the Gunnison Valley. By creating more opportunity for local events, the Majestic operates as an essential community resource.
The Majestic Theatre will continue operating as a commercial movie theater, serving as the only cinema in a 90 mile radius. As former employees of the Majestic, we want to preserve the charm of the Majestic, while also making some tweaks to provide even more entertainment for our community.
We will continue to show new Hollywood movies in 2 of our 3 theaters. We will sign movie contracts based on community interest, harnessing the power of social media to figure out what films our valley is dying to see. But from our time working behind the counter, we often found 1 of the 3 movies had low attendance, and we dreamed about using the third theater as a rental and event space for the community.
The third theater will be dedicated to hosting events or being rented for an affordable rate, available 7 days a week. Since a large portion of ticket sales go back to Hollywood, rental fees will profit us more than an empty theater. Additionally, when a theater cancels a showing of a film, the theater owes distributors roughly $300. By not signing contracts for this third theater, we will be available 7 days a week to serve our community as an event space. Potential uses of this event theater are birthday parties, karaoke nights, hosting Sweaty Kids Film Festival, Matchstick movie nights, Saturday morning cartoons, fundraisers for other local organizations, live streams, and so much more!
Concession-wise, we will partner with different businesses to enhance our food options. The reimagined will serve fresh slices from Mikey's Pizza, cookies from The Breadery, and First Ascent coffee. We will still serve out famous Braincrushers, and partner with local distilleries such as Montanya Rum.
We also plan to engage the local arts community by commissioning local artists to design our merchandise each year, and by displaying a mini gallery in our lobby of rotating local artists. All around, the Majestic will continue to serve as a pillar of entertainment and culture in our community.
Our current goals are to raise $300,000 of reopening costs before reopening in late September 2022. We have signed a lease and are currently operating out of the building while working on getting everything up and running again. Our long term goal is to preserve the Majestic for future generations by raising the funds to purchase the building.
OUR COMMUNITY PURPOSE
How do you measure the impact of a single movie theatre? Do you remember the first movie you ever saw on the big screen? Maybe it was at the Majestic? Do you remember your first date to the movies? How many movies have you left feeling renewed, inspired, or changed? Movie theaters are a space for people to think and be present, or to escape reality, or to gain independence, or to bring families together, to eat popcorn, to laugh, to cry, to feel, to learn. Don't forget, the Majestic is the only movie theatre in a 2 hour radius of Crested Butte!
We believe wholeheartedly in the power of storytelling to create change. Crested Butte can be an isolating place, and oftentimes we get lost in our own town and forget about what's going on in the outside world. We believe it is essential to bring different perspectives to our valley, and potentially help community members develop empathy for people we don’t often encounter in our corner of the world.